Brilliant people walk into a boardroom or investor pitch but can't connect.
- Paul Hefner
- Apr 17
- 1 min read
I see this all the time — brilliant people walk into a boardroom or investor pitch and immediately lose their audience. They start speaking in deep technical jargon, geek speak and a pile of TLAs (or three letter acronyms) no one else understands.
And here’s the truth: if your audience can’t follow you, they can’t fund you, approve you, or support you. You didn’t fail on content — you failed on clarity.
The solution? Boil your message up. If a layperson can understand the problem and the fix, every person & executive in the room can too (your technical counterparts, CEO or finance people).
Clear beats being too technical. Every. Single. Time.
I hope this helps you be successful with your next presentation. Have a great day!



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